Babel Camp

Screw digital, let’s be human

It’s not about digital transformation, it is about being human: we’re focussing to much on social media, social business and digital transformation rather than doing stuff that matters: making our companies more act like humans.

If you don’t care, you’re out

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When you do social customer service in telco, you must be f*cking good! It's a tough but great, challenging job where each day brings new challenges and every conversation makes you better and closer to customers. Come meet the T-Mobile and Brand Embassy guys to uncover what is hidden behind one of the best social customer service teams in the region.

Meet Socialbakers Suite

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Socialbakers is the trusted social media analytics partner to thousands of businesses of every size, helping them ensure their investment in social media is delivering measurable business outcomes. Socialbakers Performance Optimization uses best-in-class predictive intelligence and the world’s largest social media content database to allow you to create great content, publish it at the right time, promote it more effectively, and maximize paid and organic performance.

YouTube On-line, YouTube off-line

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YouTube advertising thru YouTubers is getting into deep focus of all marketers. I’ll share with you my passion for this platform and show you how we brought to life the best selling book about YouTubers. Also we’ll touch some points on how to work with those content creators and how to convert such an advertisement to sales.

Social Media & Political Campaigning: What Drives User Engagement?

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Summary: Social media have evolved as a key territory for modern political campaigning. Political actors (candidates and parties) operating in this territory have to adjust their communication strategies to a new logic, allowing citizen to directly engage with and respond to political actors’ messages. Research in political campaigning has identified different context and content factors which drive or dampen user responses (likes, shares, comments). I will discuss key findings of these studies and present an example study conducted in Austria.

Meet SentiOne

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SentiOne is a professional tool for monitoring online and social media. On this workshop you will learn what is online monitoring for, which resources this tools covers, how to automatize monitoring and using in practice. This worshop will be lead by Marek Nepožitek and Jakub Smolka from Czech branch of SentiOne. All attendees will get access to SentiOne PRO.

Facebook performance possibilities - for advanced users

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You might be already quite familiar with FB paid campaigns, but you still want to go deeper? Tom Javůrek will show you some hot stuff and a few tricks for real pros. Some topics include: set-up and optimization of dynamic events, relevance score and why it matters, placement optimization, best practice in segmentation and A/B testing, advanced measurement using FB pixel, Brand Awarness and more new stuff – and of course also Lead Ads and Canvas Ads.

How Can Your Brand Win With Snapchat in 2017?

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Behavioral targeting? Marketing to millennials through storytelling? On-Demand Geofilters? Learn why Snapchat is the future of brand communication and how to use it not only for personal branding but also to promote your business or startup in 2017.

How to get insights for your brand by using competitors benchmarking.

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Sotrender is an analytical platform that measures the effeciency of social media communication. We combine our academic background with agency skills, that’s our tool suits agencies and direct clients. Sotrender offers statistics for Facebook, Twitter, Instagram and YouTube, all in one place.

Content in the experience age - Let the battle for attention begin!

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The rise of services like Snapchat, Musical.ly, Dubsmash, Facebook Live or Twitch hint to a gigantic shift: The transition from the „Information Age“ to the „Experience Age“ in Social Media. While the „Information Age“ was based on social profiles that accumulated the texts, videos, and photos of the profile owner, the triumph of mobile changed that. Today, not the profile is at the center because you are not your profile. You are simply you.

Facebook performance marketing for beginners

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You have promoted some posts, maybe run some ads to gain fans, but you feel it's time to move on and go further? Join Tom Havlik and get your FB to a new level. Tom will guide you through set up (Business Manager, Facebook pixel), will show basic options and explain you what can you actually do. From remarketing, through basic optimization of the campaigns, through an overview of various formats and possibilities to reporting and understanding the results. Remember, it's usually quite easy to have a big impact with just few small (but smart) changes! 80/20 rule in action!

The importance of social media planning and how to organise your social media workflow?

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Do you want to learn more about the importance of social media content planning? What are the best practices? How to collaborate effectively with your team and how to approve your social media content by your client faster? Watch how the intuitive social media tool Kontentino helps with all of the above! During the workshop session, you will get an assignment to create posts for Absolut Vodka Facebook page and send it for approval to the fictional client. You will be able to choose to act in the role of a client as well, so you can get a better feeling of the brand manager's role in the social media approval workflow.

Small businesses in a big social media world

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In last four years I lectured almost 3000 people and consulted hundreds of companies from freelancers to international companies. And let me be frank - most of them don't live the life of shiny social media case studies you read about. Social media are more then before about experts and money. Can small and medium businesses compete against budgets of big brands? How can we help them?

How Social Media Made Sales Cool

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In modern day, the consumer is firmly in control. They decide where they hang out, how they communicate, and more importantly, how they want to be sold too. I will show you examples of how businesses are using Social Media to find the perfect consumer and just exactly how to connect with them on their terms.

Social Media Through The Eyes Of A Translator

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We will look at some very good examples for the good, the bad, and the ugly, and we will see that great international social marketing is about more than using the right language. The takeaway? A checklist for your future projects and sustainable international social marketing campaigns. Pay close attention and your next best friend might go by the name of ROI.

Beyond social listening: media monitoring meets digital intelligence

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Petar Ćuk and Marta Cuculić are Mediatoolkit’s media monitoring experts who have helped more than 100 clients use social media listening tools to get new customers and increase the loyalty of the existing ones. The workshop will teach users how to determine when to listen and for what. How to cluster information to bridge the gap from social listening to actionable insights that increase a company’s profit. Mediatoolkit is the fastest way to find out if important information for your business is mentioned online. It is a media monitoring & analytics tool that gathers information from millions of internet sources and notifies you in real time whenever your company, your competitors or your industry are being talked about.

Behind the curtain of gamification

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Once you get bored by classic gamification with points and badges, you’ll be ready to bring games into branding, customer experience and employee experience. And yeah, in this moment, we need to talk. If you have enough of interest… and gold of course. Ready? Well, than buy a bottle of rum and listen carefully, landlubber ;).

Don't panic, it's just social media crisis

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Don't loose you reputation by having social media crisis. We'll practice best handling crisis methods, analyse some case studies, work on our ability to neutralize negative emotions and prepare how to be a good community manager. If you want to protect you brand in social media you should come to my workshop :)

How to bring human centered design principals to your daily content creation

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Nathalie is going to talk about how content and campaigns can be created based on the principals of human centered design and how you may bring those principles to daily life - to every day content creation. On a case study of the Snickers fan page you will discover, how content is created, how long term and consistent brand communication is done well, how to get instant feedback from your target group and how to build a really strong community around your brand. Nathalie hopes to inspire to create more content for humans than for brand managers.

How to build an effective advertising strategy on Facebook

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Facebook Ads allow for very specific targeting which combined with adequate knowledge can create a killer campaign. The key is to get to know all the possibilities and to learn the art of designing an advertising strategy that will drive your business and sales. Thanks to FastTony.es, you can use Facebook Ads full potential. Integrations with mailing systems and CRMs makes it even more effective.

Oh, my Bot!

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Why you’re gonna enjoy creating bots? How many people stand behind „the body and soul of the bot“? Can bots share Love? Let us show you what it means to create, sell and rule your own bot!

The Art of Losing Money” – how ignoring some of the marketing trends is causing you to bleed cash

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The more money you pour into your marketing, the greater effects you'll see, right? Well, not exactly. Your marketing money leaks through some obvious and not-so obvious holes. And sometimes it's not money that's needed. Come and listen to the tales of losing money and learn from other people's mistakes.